Most people who visit your store will leave without buying, and most of them will never come back on their own. You paid to get them there through ads, SEO or social posts, so every silent exit is money spent with nothing to show for it.

Exit-intent popup software gives you one last chance to keep that visitor. It watches for signs that someone is about to leave, such as the cursor moving toward the browser tab or a fast scroll back up on a phone, and shows a targeted message at that moment: a discount, a free shipping reminder, an email signup or a reminder of what is in the cart. Done well, it turns a lost visit into a subscriber or a sale. Done badly, it annoys shoppers and can hurt your mobile search visibility.

Below, we compare five well-known exit-intent tools for Shopify, WooCommerce and WordPress stores, list what each costs according to its official pricing page, and explain who each one suits. If you are working on conversions more broadly, our guide to the best CRO software covers the wider toolkit.

Editorial note: this article contains no affiliate links. Prices and features were checked against each vendor’s official pages on November 7, 2026, and we have not hands-on tested these tools. Vendors change plans often, so confirm current pricing before you buy.

Why Exit-Intent Popups Matter (and Where They Go Wrong)

Baymard Institute, which combines 50 studies of online carts, puts the average documented cart abandonment rate at 70.22%. In the same research, the largest single group of US shoppers who abandoned a cart said they were just browsing or not ready to buy. Those are exactly the visitors an exit popup is built for: interested, but not convinced yet.

The first three facts explain why exit offers work. A free shipping threshold or a small first-order discount speaks directly to cost concerns, and an email capture gives you a way to reach the “not ready yet” group later.

The fourth fact is the catch, and it matters most on mobile. Google’s 2016 announcement named popups that cover the main content and standalone interstitials that must be dismissed before the content as problems, while banners that use a reasonable amount of screen space and are easy to dismiss are acceptable. Its current guidance is blunt: do not obscure the entire page with interstitials. Phones have no cursor, so mobile “exit intent” is really a guess based on fast upward scrolling, the back button or switching tabs. A full-screen popup that fires on a guess can block content for someone who was not leaving at all. On mobile, use smaller slide-ins or bottom bars, keep the close button obvious, and avoid covering content right after a visitor arrives from search.

Exit popups also add scripts to every page. Check the impact with one of the Core Web Vitals tools we recommend before and after you install one.

1. OptiMonk — Best Free Plan for Exit-Intent Popups

Best for: Shopify and WordPress stores that want to start exit-intent campaigns for free and scale up later.

What OptiMonk does well

• The free plan does not expire, needs no credit card and includes 10,000 pageviews a month on one domain with unlimited campaigns.
• Its pricing page says every plan includes all features, including targeting, A/B testing, analytics and integrations, with no OptiMonk branding on paid plans.
• Mobile exit intent can fire on a tab or focus change, a fast scroll to the top or the back button, according to its help center.

Potential drawbacks

• The pricing page does not name exit intent in its plan lists, so confirm it is active on the plan you choose. Its Shopify App Store listing does list exit intent as a popup type.
• Pageview limits rise in steps, so traffic spikes can push you into a higher tier.
• The jump from Essential to Growth is large for stores just past 20,000 pageviews.

Pricing

Free: $0, 10,000 pageviews/month, 1 domain. Essential: $29/month billed monthly, or from $19/month billed annually ($228/year), from 20,000 pageviews and 2 domains. Growth: $99/month, or from $69/month annually ($828/year), from 100,000 pageviews and 4 domains. Premium: $249/month, or from $179/month annually ($2,148/year), from 500,000 pageviews and 10 domains. Master: custom. Source: OptiMonk pricing page, checked November 7, 2026.

Check OptiMonk Pricing →

2. Popup Maker — Best for WordPress and WooCommerce on a Budget

Best for: WordPress and WooCommerce owners who want exit-intent popups inside a plugin they control, at a low yearly cost.

What Popup Maker does well

• The core plugin is free on WordPress.org with unlimited popups and no time limit.
• Pro adds exit intent and scroll triggers, and its mobile exit detection uses upward scroll velocity and a mobile-only time delay, with back button and link click triggers also available.
• Runs on your own site, so there is no pageview or impression cap.

Potential drawbacks

• Exit intent is not in the free plugin. You need Pro or Pro+.
• WordPress only. It will not work on Shopify.
• The first-year price is a limited-time discount, and the pricing page also shows unexplained higher figures next to the buy buttons, so confirm the amount at checkout.

Pricing

Pro: $59.40 for the first year for 1 site (shown as 40% off), renewing at $99/year. Pro+: $149.40 for the first year for 1 site, renewing at $249/year. Multi-site first-year prices start at $149 for 5 sites (Pro) and $359 for 5 sites (Pro+). Both plans include exit intent and carry a 30-day money-back guarantee. Source: Popup Maker pricing page, checked November 7, 2026.

Compare Popup Maker Plans →

3. OptinMonster — Best for Multi-Platform Exit Campaigns

Best for: Businesses that run more than one site or platform and want one long-established popup tool across all of them.

What OptinMonster does well

• Its Exit-Intent feature page lists support for WordPress, Shopify, WooCommerce, Magento, Squarespace, Wix and any HTML site.
• Mobile exit-intent campaigns trigger when a visitor scrolls up, and OptinMonster recommends running separate mobile and desktop campaigns.
• Every plan has a 14-day money-back guarantee.

Potential drawbacks

• Exit-Intent is not included in the Basic or Plus plans. It starts on Pro.
• Listed prices are first-year introductory rates, and renewals cost roughly twice as much.
• Limits are based on campaign impressions, so busy stores can outgrow a plan quickly.

Pricing

Billed annually, first year (regular renewal): Basic $9/month, $108 billed ($210/year), 1 site, 2,500 impressions/month, no Exit-Intent. Plus $27/month, $324 billed ($570/year), 2 sites, 10,000 impressions, no Exit-Intent. Pro $37/month, $444 billed ($870/year), 3 sites, 25,000 impressions, includes Exit-Intent. Growth $67/month, $804 billed ($1,470/year), 5 sites, 100,000 impressions. Source: OptinMonster pricing page, checked November 7, 2026.

See OptinMonster Plans →

4. Justuno — Best for Shopify Personalization

Best for: Growing Shopify stores that want exit offers tied to catalog, customer and order data, with onboarding help.

What Justuno does well

• Its Shopify App Store listing includes exit intent among its popup types and holds a 4.6 rating from 669 reviews.
• Its Shopify page describes using catalog, customer and order data to target shoppers, plus sending data to tools like Klaviyo, Attentive and Postscript.
• The Lite plan includes all features, white glove onboarding and AI product recommendations.

Potential drawbacks

• It is the most expensive starting point in this list, with no free plan.
• Lite limits you to 5 live workflows, 2 custom segments and 3 team seats.
• The pricing page does not list supported platforms beyond Shopify, so WooCommerce stores should confirm support first.

Pricing

Lite: $59/month for up to 10,000 visitors/month, with a 14-day free trial. Done-For-You: $299/month for up to 20,000 visitors/month, with a 30-day trial. Enterprise: custom. Annual billing saves 10%. On the Shopify App Store, higher Lite tiers are listed at $99/month (20,000 visitors), $199/month (50,000) and $299/month (100,000). Source: Justuno pricing page and Shopify App Store listing, checked November 7, 2026.

Explore Justuno Pricing →

5. Sleeknote — Best for Simple Visitor-Based Pricing

Best for: Stores that want predictable pricing by monthly visitors, unlimited domains and a generous refund window.

What Sleeknote does well

• The Core plan includes all features, unlimited campaigns and unlimited domains, plus phone, chat and email support.
• Visitors are counted like Google Analytics users, so several pageviews in one visit count once, and campaigns are not switched off when you pass your limit.
• A 14-day free trial needs no credit card, and refunds are offered within 30 days on monthly plans or 100 days on annual plans.

Potential drawbacks

• No free plan, and the entry price is higher than OptiMonk or Popup Maker.
• Spin-to-win and other gamified formats cost extra through the Core + Gamification plan.
• The pricing page shows “$” without naming the currency, so confirm the billing currency at checkout.

Pricing

Core, per month: $69 billed monthly or $55 billed annually for up to 25,000 visitors; $83 or $66 for 25,000 to 50,000; $155 or $124 for 50,000 to 125,000. Core + Gamification starts at $95 monthly or $76 annually. Custom quotes above 500,000 visitors. Source: Sleeknote pricing page, checked November 7, 2026.

See Sleeknote Pricing →

Exit-Intent Popup Software Compared Side by Side

Which Exit-Intent Popup Tool Is Right for You?

Use this decision path to narrow it down in about a minute.

What to Look for in Exit-Intent Popup Software

• Exit intent on your plan. Several tools lock exit intent behind a mid-tier plan, so check the exact plan before you compare prices.
• Mobile behavior. Look for separate mobile triggers and small formats like slide-ins or bars, so you stay within Google’s guidance on intrusive interstitials.
• Targeting. Page, cart value, traffic source and returning-visitor rules stop you from showing a discount to someone who was going to buy anyway.
• Integrations. Signups should flow straight into your email marketing software so you can follow up automatically.
• Pricing model. Compare pageviews, impressions and visitors carefully, since the same traffic can land you in very different tiers.

Quick Wins You Can Make Before Buying Anything

1. Show shipping costs early. Extra costs are the top reason shoppers leave in Baymard’s data, so an exit offer cannot fix a surprise at checkout.
2. Write one clear offer. A single benefit, such as free shipping over a set amount, beats a crowded popup with several choices.
3. Exclude checkout and recent buyers. Do not interrupt people who are already paying or who just ordered.
4. Use a small format on mobile. A bottom bar or slide-in that is easy to dismiss keeps content visible.
5. Cap frequency. Show the exit popup once per visitor per session or per week, not on every page.

Frequently Asked Questions

What is exit intent popup software?

It is software that detects when a visitor is about to leave your site and shows a targeted message at that moment, such as a discount, an email signup or a cart reminder.

How does exit intent work on mobile?

Phones have no cursor, so tools use other signals. OptiMonk uses a fast scroll to the top, a tab or focus change and the back button. Popup Maker uses upward scroll velocity and a short time delay. OptinMonster triggers on scrolling up.

Does Google penalize exit popups?

Google says mobile pages where intrusive interstitials make content hard to access may not rank as highly. Its guidance targets popups that cover the main content. Small, easy-to-dismiss banners are treated as acceptable, so use them on mobile.

What is the best free exit intent popup software?

OptiMonk has a free plan with 10,000 pageviews a month. Popup Maker’s core plugin is free on WordPress.org, but exit intent itself requires its paid Pro plan.

Which exit popup tool is best for Shopify?

OptiMonk is a good free start and is listed on the Shopify App Store with a 4.8 rating. Justuno suits stores that want personalization and onboarding help.

Which exit popup tool is best for WooCommerce?

Popup Maker Pro is the lowest-cost option that runs inside WordPress. OptinMonster and Sleeknote also support WooCommerce if you need hosted campaigns.

Should my exit popup offer a discount?

Not always. Discounts can train shoppers to wait for one. Try free shipping, a gift or an email signup first, and test the discount against them.

Do exit popups slow down my site?

Any third-party script adds some weight. Measure page speed before and after installing and remove campaigns you no longer use. If your store needs a speed cleanup, our WordPress development service can help.

How much does exit intent popup software cost?

Among the tools above, costs range from free (OptiMonk) to about $59 for the first year (Popup Maker Pro), $55 to $69 a month (Sleeknote), $59 a month (Justuno) and $444 for the first year of OptinMonster Pro.

Final Verdict: Which Exit-Intent Popup Software Should You Choose?

If you want to start without spending anything, use OptiMonk’s free plan on Shopify or WordPress. If you run WooCommerce and are happy to manage a plugin, Popup Maker Pro gives you exit intent for the lowest yearly cost. Choose OptinMonster if you need one tool across several platforms and are fine paying for the Pro tier, Justuno if you are a growing Shopify brand that wants personalization, and Sleeknote if predictable visitor-based pricing matters most.

Your next step: launch one exit campaign on desktop with a single clear offer, add a small mobile version that stays out of the way, and compare signups, sales and mobile bounce rate after 30 days. Keep what works and cut what does not.

Sources

• Baymard Institute: Cart abandonment rate statistics
• Google Search Central Blog: Helping users easily access content on mobile
• Google Search Central: Avoid intrusive interstitials and dialogs
• OptiMonk pricing
• OptiMonk: Exit-intent trigger on mobile devices
• OptiMonk on the Shopify App Store
• Popup Maker pricing
• Popup Maker: Exit intent triggers
• OptinMonster pricing
• OptinMonster: Exit-Intent technology
• Justuno pricing
• Justuno on the Shopify App Store
• Sleeknote pricing

About the author

Jaykishan Panchal

Founder & CEO, TechCognate · SEO Strategist & WordPress Expert

Jaykishan Panchal is the founder of TechCognate and an SEO strategist with 15+ years of hands-on experience driving organic growth for businesses worldwide. He specialises in technical SEO, content strategy and GEO (Generative Engine Optimisation), helping brands stay visible in both traditional search and AI-driven discovery.

• Technical SEO
• Content Strategy
• AI & GEO
• Google Ads
• E-Commerce SEO

LinkedInX / @TechCognateAll articles