GOOGLE ADS MANAGEMENT
Google Ads built around your margins.
We set up, audit and manage Google Ads accounts for US businesses: Search, Performance Max, Shopping, Demand Gen and YouTube. Conversion tracking comes first, the account stays in your name, and your ad spend is paid directly to Google. Our fee is stated in a written proposal.
Search, Performance Max and Shopping
Demand Gen and YouTube
Tracking tested before launch
Your account, your data
WHO IT’S FOR
For businesses that want Google Ads to pay its way
This page covers Google Ads on its own. If you also want Meta or ChatGPT ads managed alongside it, see our performance marketing services.
Lead generation
Service businesses that need calls and form fills from people searching for their services in the areas they cover.
Online stores
Shopify and WooCommerce stores that want Shopping and Performance Max running on a clean product feed, with revenue tracked per campaign.
Accounts that stopped improving
Campaigns that have run for a while but costs keep rising, search terms look off and nobody is sure what is working.
First-time advertisers
Businesses starting on Google Ads that want a proper account structure, tracking and budget plan from the first day.
WHAT WE MANAGE
Google Ads management services
We choose campaign types based on what you sell and how people buy it, not on what Google recommends by default.
01
Account audit
Before changing anything, we review your account structure, search terms, tracking, bidding and landing pages, and tell you what we would keep, fix and stop.
Wasted spend and irrelevant search terms
Conversion tracking accuracy
A written list of priorities
02
Search campaigns
Campaigns grouped by service or product line, built on keywords your buyers use when they are ready to act, with ads written for each group.
Keyword research and match type choices
Responsive search ads and assets
Negative keyword lists kept up to date
03
Performance Max
Performance Max uses your goals, assets and product feed to run ads across Google’s channels. We give it clean data and the right guardrails, and check where the spend goes.
Asset groups by product range or audience
Audience signals from your own data
Brand and placement exclusions where needed
04
Shopping and Merchant Center
For stores, ads are only as good as the feed. We set up or fix Google Merchant Center, link it to Google Ads and resolve product disapprovals.
Feed connection from Shopify or WooCommerce
Titles, images, prices and identifiers checked
Products grouped by margin and best sellers
05
Demand Gen and YouTube
When search demand is limited, we use Demand Gen and YouTube campaigns to reach likely buyers earlier, with creative from our AI ads and creative team.
Video and image ads for each audience
Remarketing to past site visitors
Results judged on conversions, not views
06
Conversion tracking
We set up the Google tag, Google Ads conversion actions and Google Analytics 4, and test them before any budget is spent.
Calls, forms, purchases and revenue
Enhanced conversions
Offline conversion imports for lead businesses
07
Bidding and budgets
We choose a bid strategy for each campaign, such as Maximize conversions, Target CPA or Target ROAS, once the account has enough reliable conversion data to support it.
Monthly budget plan by campaign
Bid strategy changes tested before rollout
Spend paced to avoid month-end surprises
08
Landing page reviews
The ad gets the click and the page decides the result. We check message match, speed and form friction, and test changes with Google Ads experiments.
Landing page recommendations
A/B tests through custom experiments
Fixes handled by our web team if needed
09
Reporting
Reports lead with cost per acquisition for lead campaigns and return on ad spend for store campaigns, checked against Google Analytics 4.
Spend, conversions, CPA and ROAS by campaign
What changed and why
What we plan to do next
HOW WE USE AI
Google’s automation, with a person watching it.
Smart Bidding and Performance Max rely on Google AI. They work well with accurate tracking and clear goals, and they can waste budget without them. We set the goals, feed in clean data and review the results every week.
Ad copy drafts
AI drafts headline and description variants. A person edits each one for accuracy, tone and policy.
Search term review
AI groups search terms by theme. A person decides what to add as keywords or exclude.
Feed improvements
AI drafts clearer product titles. Each change is checked against the real product.
No auto-pilot
No tool changes your budgets or bids on its own. Changes are made and logged by your account manager.
HOW WE WORK
Six steps from audit to reporting
01
Audit and goals
We learn what a lead or sale is worth to you and review any existing account, then send a written proposal.
02
Tracking first
We set up and test conversion tracking so the first dollar of spend is measured.
03
Build
Campaigns, keywords, ads, assets and feeds are built and shared with you before launch.
04
Launch
Campaigns go live on an agreed budget, watched closely through the first weeks.
05
Optimize
We refine keywords, bids, budgets, ads and landing pages, testing one change at a time.
06
Report
Clear reports on CPA, ROAS and conversions, with a regular review of next steps.
PRICING
How pricing works
Our management fee depends on the number of campaigns, products and locations and is stated in a written proposal. Your ad spend is paid directly to Google from your own payment method and is not part of our fee.
Work done inside an account you own
Conversion tracking set up and tested before launch
Campaign structure built around your services or products
Search term reviews and negative keywords
Merchant Center checks for store campaigns
Regular reports on CPA, ROAS and conversions
LEARN MORE
Read our Google Ads guides
FAQ
Google Ads questions, answered
Do you guarantee leads or sales?
No. Results depend on your offer, market, budget and website. We set up tracking so you can see exactly what your spend produces and judge it on cost per acquisition or return on ad spend.
How much should I spend on Google Ads?
It depends on your market, competition and what a customer is worth to you. After the audit, your proposal includes a recommended starting budget for each campaign, and you approve any change to it.
Is ad spend included in your fee?
No. Ad spend is billed by Google to your own payment method. Our management fee is separate and stated in the written proposal.
Who owns the Google Ads account?
You do. We work inside an account you own, so the campaigns, data and history stay with you if we stop working together.
Should I use Performance Max or Search campaigns?
Search gives the most control over which queries you appear for, which suits most lead businesses. Performance Max often suits online stores with a healthy product feed and reliable tracking. Many accounts use both. We recommend a mix after the audit.
Can you take over an existing account?
Yes. We start with an audit, share what we would keep, fix and stop, and keep your account history, which helps automated bidding and gives us a baseline to measure against.
Make every click count.
Tell us what you sell, what you spend today and what a lead or sale is worth. We will reply with questions and how we would approach your account.
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